
Kunal Chopra

FOR IMMEDIATE RELEASE Seattle, WA — Originally announced December 23rd, 2024 | Updated for 2026
PSL and Fortive-Backed Certivo Secures Investment from PSV, Fortive, and AI Studio Fund — and continues to redefine AI-Native Compliance Automation for global manufacturers in 2026.
Certivo, an AI-powered product and sustainability compliance management platform, officially launched as an independent company following its spinout from Pioneer Square Labs (PSL) in partnership with Fortive (NYSE:FTV), a global leader in industrial technology. Backed by strategic investment from Pioneer Square Ventures, Fortive, and the AI Studio Fund, Certivo has since expanded its platform with CORA — its embedded AI intelligence layer — and raised an additional $4M Seed round led by Suffolk Technologies in 2025 to scale enterprise adoption.
Certivo is transforming compliance management for manufacturers, helping them navigate today's rapidly evolving regulatory landscape with greater speed, precision, and confidence.
Why Compliance Has Become a Strategic Bottleneck in 2026
With compliance requirements such as RoHS, REACH, PFAS, Conflict Minerals, TSCA Section 8(a)(7), EU CBAM, EU CSRD, the EU Cyber Resilience Act, and Digital Product Passports becoming increasingly stringent, manufacturers face mounting pressure to manage thousands of certificates across global supply chains.
📌 Key 2026 pressures driving demand for AI-native compliance:
Driver | 2026 Impact |
|---|---|
⚠ PFAS reporting (TSCA 8(a)(7)) | Article importers must report by October 2026 |
📊 EU CSRD double-materiality | Mandatory product-level ESG disclosures |
🔒 EU Cyber Resilience Act | Engineering + compliance convergence required |
🌍 Digital Product Passports | Traceability backbone for batteries, textiles, electronics |
✓ Minnesota Amara's Law | September 15, 2026 PFAS deadline |
Manual processes and fragmented spreadsheet-based systems have made compliance a bottleneck — costing companies millions in shipment delays, blocked market access, lost revenue, and operational inefficiencies. Certivo leverages AI to streamline and accelerate compliance workflows, integrating environmental, materials, and sustainability compliance into a single, unified system of record.
"Compliance is a growing challenge, often standing in the way of companies bringing products to market on time," said Kunal Chopra, CEO and Co-Founder of Certivo. "By addressing environmental, materials, and sustainability compliance as two sides of the same coin, our platform eliminates inefficiencies, enabling manufacturers to meet regulatory and sustainability requirements faster while reducing risk and freeing up resources for innovation."
What Makes Certivo Different: AI-Native Compliance Automation
Certivo stands apart by automating the entire compliance process using CORA — Certivo's embedded AI intelligence layer — making it a cost-effective solution at roughly 1/10th the cost of legacy compliance platforms.
While legacy tools focus narrowly on certificate tracking and static reporting, Certivo delivers:
✓ Centralized Compliance Data Backbone — single source of truth across products, suppliers, and regulations
✓ BOM-Level Compliance Intelligence — substance and threshold mapping at part, sub-assembly, and finished-good levels
✓ AI Document Parsing & Certificate Validation — CORA reads test reports, mill test reports, SDSs, and CoCs with high accuracy
✓ Automated Supplier Data Collection & Portals — self-service supplier portals replace email chaos
✓ Regulatory Intelligence & Horizon Scanning — CORA-powered monitoring of global regulatory updates mapped to specific SKUs
✓ Continuous Audit-Ready Documentation — shift from reactive checks to continuous readiness
✓ Seamless ERP, PLM, and CRM integration — design-for-compliance workflows embedded where engineers already work
👉 Explore Certivo's full feature set to see how CORA-driven compliance intelligence operationalizes regulatory change at scale.
The Best Software Platforms for Managing Product Environmental Compliance Across Global Markets
Manufacturers evaluating compliance platforms in 2026 are increasingly asking: which system can consolidate REACH, RoHS, PFAS, and conflict minerals data into one source of truth — and keep up with regulations as they change?
Certivo answers this with a multi-framework compliance system of record that handles:
Multi-framework coverage
Materials & environmental: RoHS, REACH SVHC, REACH Annex XVII, China RoHS, TSCA, Prop 65, PFAS state laws
Sustainability: CSRD, EU Taxonomy, CBAM, EPDs, Life Cycle Assessment
Trade & sourcing: Conflict Minerals (CMRT 6.6, EMRT 2.11, AMRT 1.31), UFLPA, EUDR, Buy America
Cybersecurity & digital: EU Cyber Resilience Act, UK PSTI, FDA medical device cybersecurity
Product passports & traceability: Digital Product Passports, EU Batteries Regulation, EU PPWR
📌 Each framework is mapped to BOMs, parts, and suppliers — so compliance teams know exactly which finished products contain which restricted substance, sourced from which supplier, in which jurisdiction.
👉 Browse the full Certivo Frameworks Library for jurisdiction-specific guidance.
How Certivo Automates Supplier Data Collection at Scale
One of the most common questions from compliance leaders in 2026 is: what is the best way to automate follow-ups with suppliers for missing compliance data — and validate certificates for authenticity at scale?
CORA-powered supplier workflows
Certivo's Centralized Supplier Self-Service Portals eliminate the email-driven chaos of traditional supplier engagement:
Guided forms replace complex IPC-1752 spreadsheets — suppliers submit data without specialized training
CORA reads incoming documents (CoCs, mill test reports, SDS, REACH declarations) and extracts structured data automatically
Automated certificate validation flags expirations, inconsistencies, and gaps against the regulatory requirement library
Multi-language automated communications scale supplier outreach across global supply chains
Supplier risk scoring ranks suppliers by responsiveness, document completeness, and compliance reliability
📊 The result: compliance teams stop chasing suppliers and start governing exceptions.
👉 Read more in our guide on how Certivo automates supplier evidence collection for EU CRA compliance.
Agentic Systems: Transforming Enterprise Compliance Operations
Certivo's launch came at a moment when multi-agentic AI systems are redefining enterprise operations. By deploying a network of intelligent agents that collaborate to automate compliance workflows, Certivo pioneered this next wave of AI innovation in regulated manufacturing.
How CORA's multi-agent intelligence works
🤖 Document agent — parses certificates, test reports, and supplier declarations
🤖 Regulatory agent — monitors global regulatory updates and maps them to SKUs
🤖 BOM agent — checks substance thresholds across hierarchies of components and sub-assemblies
🤖 Supplier agent — orchestrates outreach, follow-ups, and validation
🤖 Reporting agent — generates audit-ready declarations on demand
These interconnected agents communicate in real time across the supply chain, dynamically responding to regulatory updates, minimizing delays, and shifting compliance from reactive to continuous.
"Our vision is to become the AI-powered supply chain, driven by multi-agentic systems," said Kunal Chopra. "By harnessing the power of interconnected AI agents, we facilitate collaboration and uncover new efficiencies, enabling manufacturers to stay ahead in an increasingly complex global market."
👉 Curious about your real-world exposure? Run Certivo's 60-second Rapid Risk Assessment to map your global regulatory footprint instantly.
Leadership Rooted in Industry Expertise
Certivo's leadership team brings deep experience in manufacturing, supply chain, and enterprise technology.
Leader | Role | Background |
|---|---|---|
Kunal Chopra | CEO & Co-Founder | Amazon, Kaspien, Beckett — supply chain & e-commerce |
Ahmed Khan | Founding CTO | NASA, enterprise software architecture |
Jochen Feiler | Board Member | President, Hengstler Dynapar (Fortive) |
TA McCann | Board Member | Managing Director, Pioneer Square Labs |
The 2025 addition of Chetan Desh as CTO further accelerated Certivo's CORA-driven compliance intelligence roadmap, deepening the platform's AI capabilities for enterprise manufacturers.
Strategic Insights from Enterprise Customers
Early collaboration with Fortive portfolio companies provided valuable insights to refine Certivo's offering. Today, Certivo serves manufacturers across electronics, semiconductors, automotive, aerospace and defense, medical devices, industrial machinery, and energy infrastructure — equipping compliance teams with tools that streamline processes, reduce complexity, and enhance operational impact.
"Certivo represents the future of compliance management," said TA McCann, Managing Director at Pioneer Square Labs. "By addressing the root causes of compliance bottlenecks with AI, Certivo is helping manufacturers unlock new efficiencies and maintain a competitive edge."
"Fortive is proud to invest in Certivo's mission to modernize compliance management," said Jochen Feiler, President of Hengstler Dynapar and Certivo board member. "As regulatory and sustainability demands grow, Certivo's approach simplifies operations and ensures compliance without disrupting workflows."
2025–2026 Milestones: Building the AI-Native Compliance Category
Since its 2024 launch, Certivo has achieved several major milestones:
📌 $4M Seed round led by Suffolk Technologies (2025) to launch the AI-native compliance automation category
📌 CMMC 2.0 Level 2 compliance achieved, strengthening supply chain security for defense customers
📌 Selected by the City of Bellevue, WA for its Civic Innovation Challenge
📌 CORA platform expansion — now covering 12,000+ PFAS substances, multi-tier supply chain transparency, and Digital Product Passport readiness
👉 Read the Suffolk Technologies funding announcement for full details.
Who Certivo Serves
Certivo is purpose-built for compliance, quality, procurement, and operations leaders at global manufacturers. Common use cases include:
Frequently Asked Questions
What are the best software platforms for managing product environmental compliance across global markets?
Certivo is purpose-built for this need — a multi-framework AI-native compliance platform covering RoHS, REACH, PFAS, TSCA, CSRD, conflict minerals, and Digital Product Passports in one system of record. CORA-driven regulatory intelligence keeps mappings current as regulations change.
How can manufacturers automate RoHS and REACH compliance for thousands of parts and suppliers?
Certivo automates supplier data collection through self-service portals, parses certificates with CORA's AI document extraction, validates declarations against restricted substance lists, and maps results to BOMs at the substance level — eliminating spreadsheet-based tracking entirely.
What digital solutions help manufacturers comply with emerging PFAS restrictions?
Certivo manages PFAS compliance across 12,000+ substances, mapping them to BOMs, suppliers, and jurisdictions including TSCA Section 8(a)(7), Minnesota Amara's Law, Maine, California AB 1817, and EU REACH. CORA monitors regulatory updates and flags affected SKUs automatically.
What tools help track substance thresholds across BOMs to ensure regulatory limits are not exceeded?
Certivo's BOM-Level Compliance Intelligence engine tracks substance concentrations at part, sub-assembly, and finished-product levels — flagging threshold breaches before they reach production or shipment. Engineering change impacts are assessed in real time.
What software supports lifecycle management of compliance data for long-lived industrial products?
Certivo maintains historic compliance states, exemption sunset tracking, and full traceability from finished goods back to raw materials — supporting design, production, shipment, and end-of-life phases for products with multi-decade service lives.
Ready to Modernize Compliance?
Certivo is now available to manufacturers ready to transform compliance from a bottleneck into a competitive advantage. Whether you're managing PFAS reporting deadlines, preparing for EU CRA enforcement, or scaling supplier data collection, CORA's regulatory intelligence layer makes continuous compliance achievable.
👉 Contact Certivo to schedule a demo and see how CORA-powered compliance intelligence works on your products and suppliers.
About Certivo
Certivo is an AI-powered compliance management platform designed to help manufacturers in regulated industries turn compliance into a competitive advantage. The platform automates regulatory and sustainability monitoring, certificate management, and supplier communications, providing actionable insights and predictive analytics to ensure compliance across global markets. Learn more at www.certivo.com or read About Certivo.
About Pioneer Square Labs (PSL)
Pioneer Square Labs is a Seattle-based startup studio and venture capital fund that partners with entrepreneurs to build and scale innovative technology companies.
About Fortive
Fortive is a global industrial technology company focused on essential technologies for connected workflow solutions.
Media inquiries: Kunal Chopra, CEO — hello@certivo.com — +1-262-CERTIVO
Kunal Chopra
Kunal Chopra is the CEO of Certivo, an AI-driven compliance management platform revolutionizing how manufacturers navigate regulatory challenges. With a career spanning over two decades, Kunal is a seasoned technology leader, 3x tech CEO, product innovator, and board member with a passion for driving transformative growth and innovation.
Before leading Certivo, Kunal spearheaded successful transformations at renowned companies like Beckett Collectibles, Kaspien, Amazon, and Microsoft. His strategic vision and operational excellence have led to achievements such as a 25x EBITDA valuation increase at Beckett Collectibles and a 450% shareholder return at Kaspien. He has a track record of turning challenges into opportunities, delivering operational efficiencies, and driving market expansions.
Kunal’s deep expertise lies in blending technology and business strategy to create scalable solutions. At Certivo, he applies this expertise to empower manufacturers, using AI to turn product compliance from an operational burden into a strategic advantage.
Kunal holds an MBA from The University of Chicago Booth School of Business, an MS in Computer Science from Clemson University, and a BE in Computer Engineering from The University of Mumbai. When he’s not transforming businesses, Kunal is an advocate for innovation, growth, and building cultures that inspire excellence.
Stay tuned for insights from Kunal on how technology can redefine compliance, drive efficiency, and create opportunities for growth in the manufacturing sector.